GET READY FOR A BAA-RILLIANT ART ADVENTURE!
In the summer of 2023, a new exciting, free public art trail will add colour to the streets, parks and public spaces of Newcastle and its surrounding areas– and you’re invited to join the fun!
Shaun the Sheep on the Tyne is presented by and raising funds for St Oswald’s Hospice. The charity has partnered with creative producers Wild in Art, Shaun the Sheep creator Aardman and Headline Partners Newcastle City Council to bring you a ewe-nique art adventure that the whole family can enjoy.
Following the success of Great North Snowdogs in 2016 and Elmer’s Great North Parade in 2019, St Oswald’s Hospice’s third art trail will celebrate the support shown by their community throughout the pandemic. From 19th July – 27th September 2023, Newcastle city centre and surrounding areas will be transformed by the arrival of 50 super-sized sculptures inspired by the much-loved star of film and television, Shaun the Sheep. Located alongside some of the city’s most iconic landmarks, each Shaun the Sheep sculpture will be uniquely designed by artists from the region and beyond, providing a fun, family-friendly art trail for locals and visitors to follow.
A series of smaller ‘Little Shaun’ sculptures, adopted and painted by schools and youth groups, will also be displayed as part of the adventure.
A trail map and App will navigate avid art adventurers across the accessible trail, helping you discover each sculpture and unlock a series of rewards and fun facts.
Whilst exciting and inspiring people of all ages to celebrate our beautiful city through creativity, the trail will also increase public awareness about hospice care and its importance and impact on our whole community. When the trail ends, the super-sized Shaun sculptures will be auctioned to raise funds for St Oswald’s Hospice.
Shaun the Sheep on the Tyne is the perfect summer holiday activity, free for all and packed full of baa-rilliant adventure. Join the flock now, ewe won’t regret it!
Get Involved
Shaun the Sheep on the Tyne is for everybody! Whether you are a business interested in sponsoring a sculpture, an artist who wants to design and paint one, or a school or community group who would love to adopt a little Shaun as part of our learning programme, there are many opportunities to join the flock.
Sponsor a Shaun
Don’t miss out on this ewe-nique opportunity.
By joining the flock and taking advantage of the numerous activation opportunities, you could…
- Build your database of opted-in contacts
- Find new and varied audiences
- Access endless media opportunities in the months before and during the trail
- Generate massive social media content and activity
- Raise your profile & brand awareness
- Engage employees and raise team spirits
- Increase footfall to important local attractions and assets
- Help you achieve your CSR / B2B / social value ambition
- Help your city and wider region to benefit from significant economic, cultural, social and wellbeing benefits
- Raise vital funding for adults and children with life-limiting conditions accessing hospice care
- Associate your brand with a high-profile and hugely popular event

Stay in the know…
We don’t want you to feel sheepish if you are not up to date with Shaun’s latest adventures. Sign up to our e-newsletters and we will make sure you don’t miss any of the action. Please complete this form to receive Shaun on the Tyne and St Oswald’s Hospice e-updates. If you change your mind or no longer wish to receive updates, please opt out by clicking the unsubscribe link which you will find at the bottom of each email. You can find more information about how we store and use your data by visiting our privacy policy.
A Wild in Art event
Wild in Art is the leading producer of spectacular public art events and creative projects which enrich, entertain, inform and connect communities – giving people of all ages a voice through art.
Find out more
Join the conversation
#ShaunOnTheTyne
shaunonthetyne
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shaunonthetyne
Jul 5
Some of our team went dinosaur hunting in Norwich today, with our friends from @wildinart. We were visiting the @gogodiscover22 trail to get some inspiration for our own trail next summer in aid of @stoswaldsuk.
We were very impressed by the wonderful artwork on show- they were roarsome!
Thanks to the team from @breakcharity for showing us around, we are looking forward to another brilliant day of brainstorming tomorrow. 🦖🦣 …
shaunonthetyne
Jun 29
We had a baa-rilliant time yesterday at @ouseburnfarmnewcastle, revealing the star of our Summer 2023 art trail to the region. Did you hear us on radio or spot Shaun on TV and in the local press?
A special thank you to the team at the farm for helping us organise such a wonderful launch and to their beautifully behaved flock of sheep who led our sponsors and partners to Shaun ahead of the big reveal. They almost stole the show!
We know a year is a long time to wait, but for now we are on the lookout for businesses to sponsor a sculpture, schools and community youth groups to adopt a little Shaun and of course, for artists to decorate the flock! Check out our website (link in our bio) for more information and to join our mailing list and follow us on social media @shaunonthetyne.
Shaun there Sheep on the Tyne is organised by and raising funds for @stoswaldsuk, in partnership with @aardmananimations and @wildinart. …
shaunonthetyne
Jun 28
And the star of our 2023 art trail is…@shaunthesheep! 🐑
Shaun and his flock will take over Newcastle next Summer for @stoswaldsuk’s third art trail in partnership with @wildinart. This time, we’ll be working with our friends at @aardmananimations and Headline Partner @newcastlecouncil and Learning Programme Partners @northumbrian_water to bring a colourful art adventure that is accessible to our whole community.
Want to join our flock and support St Oswald’s Hospice’s patients and families? Keep an eye out for news on social media, and visit the link in our bio for more information and to join our mailing list.
#ShaunOnTheTyne #ShaunTheSheep #ArtTrail #StOswaldsHospice …
shaunonthetyne
Jun 27
📣 SPECIAL ANNOUNCEMENT ALERT! Tomorrow we will announce the star of our brand new @wildinart trail planned for Summer 2023. Who will be taking to the streets of Newcastle for art adventure, following in the footsteps of our brilliant Snowdogs and Elmer?
Keep an eye on local news and social media to be the first to know… we can't wait for the big reveal! …