For 10 weeks this summer, 115 sculptures of the much-loved Aardman character Shaun the Sheep, formed a free, public, art trail throughout Newcastle, attracting thousands of visitors from the region and further afield. The trail was organised by and in aid of St Oswald’s Hospice.
Now, just a month after the trail’s Grand Finale Auction, at which 40 of the sheep were sold to the highest bidders, we are delighted to announce that the net total raised by the trail was £310,000.
The auction raised £195,400 with the balance of the money raised through sponsorship, merchandise and app sales, ticketed events, raffles and community and schools fundraising. All the funds will go towards the hospice’s running costs and allow its team to support the children, adults and their families who rely on its services.
Jane Hogan, Head of Fundraising at St Oswald’s Hospice said:
“The reaction to the sculptures, from all who have seen them, has been wonderful and they really caught the imagination of our community. This trail was truly a team effort, with businesses, schools, artist, and people from across the region and beyond, coming together to make it such a resounding success.”
Among the lots purchased at auction and now settling into their forever homes are Sweetie, now on display at Deal Direct Blinds’ Gateshead showroom and Shaunshine, which can now be admired by visitors to the café at Ouseburn Farm, Byker.
Many others were bought by private individuals throughout the North East, keen to support the hospice.
“We’ve been humbled by the support we have received, we’re only small team and we simply couldn’t have brought the flock to Newcastle without the help of all those who played a part. Our thanks go out to our trail headline partner; Newcastle Council, all our sponsors and partners, creative producers Wild in Art and of course, Aardman for trusting us with their fantastic character, Shaun the Sheep.
Charlie Langhorne, Managing Director and Co-founder, Wild in Art said:
“Shaun on the Tyne created a feel-good factor right across the city, bringing artists, young people, communities and businesses together to showcase Newcastle’s creativity. I am delighted that the trail will leave a lasting legacy through the funds raised for St Oswald’s Hospice. Thank you to everyone who has been involved in achieving such an incredible result.”
Rachael Peacock, Senior Brand Manager, Aardman commented:
“We are delighted to hear that Shaun on the Tyne has generated such a baa-rilliant fundraising total for St Oswald’s and the adults and children who benefit from their vital services. We’ve been blown away with the response to the trail and feel honoured that Shaun the Sheep has been able to play a part in raising awareness for the important work St Oswald’s do for families in the North East.”
We would like to say a huge and heartfelt thank you to everyone who joined in with a summer of Shaun spotting and helped our trail to make a difference for the adults and children who rely on the services of St Oswald’s Hospice.
If you’d like to keep up to date with their work and other ways you could get involved, please follow St Oswald’s Hospice on Facebook, Instagram and X (Twitter) to see how your support of the trail will make a difference or sign up to receive our newsletter here.